Changing phase of e-commerce industry in India

E-commerce industry in india | Dietkart
With the rising awareness about online shopping, the majority of the buyers are making use of e-commerce, frequently. The buyers are making the best use of comparing products on various online portals and choosing the best price accordingly. Comparisons are made on the identical price with various offline stores and on the basis of that the customers make a final choice, this creates lots of options and generates extra competition. As per the experts, the main concern for the Indian market is to build trust and to eradicate the fear, regarding the safety of the online payments, from the minds of Indian buyers. With the introduction of COD (cash on delivery) facility, it is surely proving helpful.

There is a three way battle going on i.e. between retail stores, e-commerce and WalMart (a fresh entrant). But, on the positive side, the customers will get the maximum benefit as they get to enjoy attractive prices. However, out of these, e-commerce will have an upper hand. Following are the benefits that consumers get to enjoy from e-commerce –

1. 15-30 day return policy along with cash on delivery facility
2. Provision for clear comparison throughout the markets and amongst the online sellers
3. Discounted prices and regular offers
4. Convenient shopping with just a click of the mouse

Dietkart : online shopping portal for Health, Fitness and BeautyRecently, e-commerce portals such as Flipkart, Shopclues, Myntra, and Snapdeal have received huge funding. Out of these, Flipkart has received the maximum amount, as funding, i.e. $200  million (Rs 1,200 crore). The amount of funding that these portals have received goes to show the popularity of the e-commerce industry in India., a well-known sports, health and nutrition portal, is also looking for funding worth $2 million. As per the retailer magazine is the # 1 start-up web portal among top 20 startups in 2013. They are also having huge plans which they want to explore in the near future.

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