How Smartphones are transforming the shopping experience ?



As per a research, it has been found that one in seven smartphone owners opt for shopping at various e-commerce portals using their smartphones. We all are aware of the smartphone boom and its impact on our lifestyle. It has been observed that now buyers prefer shopping for various brands and products on their smartphones. This has doubled the traffic of the buyers’ visits to various e-commerce portals. The amount that is usually spent by the smartphone users, while making a purchase, rivals the traditional modes of shopping through laptops and desktop computers. 


Mobile is gaining prominence –

With the growing awareness and popularity of mobile shopping apps, various leading e-commerce portals have launched their shopping apps. Let us discuss the benefits of using these apps –

1. You, as a buyer, get to compare the prices of your favorite product at different e-commerce portals.

2. Seeing the rising use of mobile apps, the brands now get to display their products that they are having on their stores.

3. A smartphone is something that always stays with you, while you are in the office, watching a movie or at home.

4. You get to research different products, their reviews, testimonials without wasting your time.

5. You enjoy the convenience of clicking the pictures and search it online..



We, as buyers, look for convenience every time we think of shopping. So, in order to gain success in every retail business and to cater the varied needs of the buyers, the retail companies have mobilized their stores in buyers’ smartphones. These apps also offer video tutorials for better understanding of the products.

Mobile apps have certainly emerged as the best way through which the buyers are made to navigate the store through their mobile phones, isn’t that great. 

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